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ghd started their journey in Leeds in 2001, founded by three entrepreneurs. Today, the beauty-tech brand operates in 30 countries worldwide.
A lease break gave ghd the perfect opportunity to reassess their spatial needs, cut unnecessary costs, and elevate the user experience. This ultimately led to the decision to relocate to Wellington Place, an award-winning development in ghd’s hometown.
After partnering with ghd to deliver their Soho, London office, we were ready to translate their powerful brand presence to their new northern hub and define the right blend of work settings for their people.
ghd’s new workplace is 30% more efficient than their previous office and features flexible, multi-purpose areas that can adapt as the business grows, along with tech-enabled spaces to accommodate hybrid working. Employees now have areas to support focused work, collaboration and relaxation – all within an environment that truly reflects ghd’s bold identity.
GHD wanted the people of Leeds to know they were in town. But how do you do that in a multi-tenant building?
We installed a branded statement light feature in the social space, which can be admired both internally and externally from the street outside Wellington Place.
Throughout this project, we worked closely with GHD’s branding team to ensure every detail, including bold product displays, reflects their global identity.
As a brand that really cares about its people, this workspace transformation was about creating a better experience for every employee, in every job and function.
In the heart of the building is the business lounge – a buzzing social space that offers great coffee and areas to catch up and unwind. Touchdown zones, formal and informal meeting rooms, and flexible areas cater for both collective and individual work.
The new environment is 30% smaller than GHD’s original office, meaning they’ve significantly reduced their carbon footprint. 11 & 12 Wellington Place is the first development outside London to achieve a prestigious NABERS Design Reviewed Target Rating of Five Stars or above, using 41% less energy consumption than the average building. This pioneering building is a fantastic match for GHD, aligned with its commitment to creating a sustainable future.
When you walk into GHD’s new office, you instantly feel part of the brand.
But it’s not just the aesthetics that make this a standout office – it supports hybrid working, collaboration, well-being, creativity, connections and problem-solving. It’s designed with flexibility in mind so it can evolve and adapt as GHD grows, for many years to come.